Who We Are

At our core, we are problem solvers and builders. We use ideas, design, and programming as tools to create meaningful messages and experiences. We take the time to understand your problem, your market, and your competitors’ offerings—then we craft custom solutions tailored to your needs. Of course, actual results are the name of the game.

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Our Process

Without defining goals, actual results are impossible to track. So early on in our relationship, we work with you to establish clear goals–so that we can monitor results and work together towards solving your marketing problems.

We Believe User Experience Matters

We try not to forget the simple fact that human beings will be using your website and other marketing materials. As silly as that sounds, a quick look at many sites today shows that users aren't always the focus. Giving your audience user-friendly navigation and clear, legible text will only speak well of your company.

So, What's With The Name?

Coalesce is a word that, in its basic definition, means to grow together or mix together different elements. Another great definition is "to fuse the clutter of detail into a rich narrative." That's a fitting description for what we do... taking the details of a project and fashioning them together to effectively communicate ideas.

Your Team

Tracy Floyd, President / Creative Director
Tracy has more than a decade of experience in the advertising industry. As an Art Director, he has provided design solutions for national and regional clients including Chick-fil-A, Mountain Mudd Espresso, McLeod Health and Ocean Ridge Plantation. He is a multi-disciplined designer, information architect, and programmer with an emphasis in user-focused design and agile development techniques. Tracy specializes in conceptualizing, designing and executing integrated marketing and branding strategies.

Jeremy Alford, Art Director / Designer

How Long Will My Project Take To Complete?

Efficiency is a strength of ours, and we believe in keeping open lines of communication with you as we work. Besides personal communication, we'll also set you up with access to our project management site where we'll be managing all the nitty gritty details of your project.

Let's build something!